It’s no surprise that a professional content-rich custom website design such as an Express Business Website is an incredibly valuable asset, and some of the most cost-effective marketing money can buy. Whether you are taking your first steps as a solo-preneur or already have a business up and running, deciding on how much to invest in your online marketing masterpiece can be challenging. But when done correctly, a professional website design can…
While it can take time to rank well in search engines, a professional custom business website design offers some immediate benefits. Suppose you already have an established client base who know and trust you, and who share plenty of praise with family and friends about the services or products you offer. Where is the first place a curious prospect is likely to go? Your website!
Establish a winning first impression
While organic word of mouth recommendations can be extremely effective in providing passive referrals, turning a referral into a customer usually takes additional steps to seal the deal starting with establishing a winning first impression.
Your website will introduce new prospects to your offerings. It will tell your story. It will convince a visitor to act, and, if it establishes a winning first impression, it will sell! A first impression is a one time exclusive opportunity to seal the deal, which begs the question; what is the potential monetary value gained from a website design that converts?
Depending on the industry, this could be millions of dollars.
Makes selling easier
Our happy word of mouth referral since convinced to buy, presents some interesting questions. Would reputation alone have carried the sale? Rather, if the website did not perform, did not establish a winning first impression, and did not convert, would our happy customer still become a sale? Would they still have picked up the phone, sent an email, or a text? Would the sale have been more difficult? Would the sale have happened at all? In all cases, it absolutely helped support the sale!
Create a consistent branded feel across all media
A custom website design can become your advertising toolbox. Headlines, written body content, styles, and enhanced images and graphics included in an Express Business Website are professional, market-ready assets that may be repurposed into business cards, menus, rack-cards, social media posts, and more, without having to reinvent the wheel.
Investing in a custom website design helps to set a consistent look and feel for your business by establishing a branded look and feel while helping save time and money on other marketing services.
Streamline your process
One of the most exciting aspects of investing in a custom website design is how it helps visualize and streamline business processes. Organizing website design content requires listing important steps in a conversion process. This process can can reveal hidden problems or bring attention to areas of improvement like efficiency and customer experience.